Measuring the Online Impact of Your Information Project
I wrote a web analytics primer with Ellen Martin and others at FSG Social Impact Advisors for the Knight Foundation’s Community Information Challenge. The paper is a narrative that explains a lot of my thinking about the essential web analytics elements news and mission-based sites need.
You can download it from the Research & Publications section of Knight’s site. Or, if you don’t want to wade through the paper’s 26 pages(!), below are the slides from my October 2010 KCIC training session.
