Twitter audience segments

Two recent studies on Twitter usage reinforce the importance of looking at audience segments:

—    Only 22 percent of 18- to 24-year-olds (called “millennials” by some) use Twitter, according to this story in Online Media Daily.

—    “An average man is twice as likely to follow another man than a woman,” says this study done by a Harvard Business School student.   Also, “men have more followers than women.”

It would be interesting to study followers of news org. tweets.  Even getting the most basic demographics – age, sex – would help news orgs. figure out how to use Twitter more effectively.