Two recent studies on Twitter usage reinforce the importance of looking at audience segments:
— Only 22 percent of 18- to 24-year-olds (called “millennials” by some) use Twitter, according to this story in Online Media Daily.
— “An average man is twice as likely to follow another man than a woman,” says this study done by a Harvard Business School student. Also, “men have more followers than women.”
It would be interesting to study followers of news org. tweets. Even getting the most basic demographics – age, sex – would help news orgs. figure out how to use Twitter more effectively.