Age – or geography – is not enough

After burning through $9 million,, a social network for baby boomers, is closing because “baby boomers apparently did not want to be categorized away by their age,” Joseph Tartakoff of reports.

Uh, duh?  Audiences have never been able to be truly understood by category, and often resent it.   From @deanpeters on Twitter:  “I logged-in once [to], it gave me the creeps.”

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