One formula for evaluating comments

Razorfish, a digital marketing agency, has developed a scoring system for evaluating how a company is discussed in Facebook, YouTube and other social media.

From Online Media Daily:  "The basic formula for deriving a brand's SIM
Score involves dividing "net sentiment" for a brand by the net
sentiment for its industry group. (Net sentiment = positive + neutral
conversations – negative conversations/total conversations.)
"

If tracked over time, this index can illustrate broad trends in your social media progress.  However, implementation could be difficult and time-intensive.  You have to ensure that "positive," "neutral" and "negative"  are clearly defined and applied consistently – no small task. Also, what's a "conversation?"

This formula weights comments from everyone equally.  This may not be appropriate in social media communities where there are individuals whose comments are more influential than others.

In any case – however you do it – do count and analyze your comments regularly and consistently to track your ability to maintain and grow a social network. 

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