Hank Wasiak: “From Mad Man to Twitteraholic”

As he said himself, Hank Wasiak is not Don Draper, but his ten minutes were the highlight for me at the 140 Characters Conference in LA last week.

Wasiak, co-founder of The Concept Farm, said that social media, as a “killer app,” has brought about a fundamental change in the way we do business and in the metrics that define success.  He said companies must have a “mindset makeover” and a “people strategy” to survive.

He was talking about marketing and advertising, but all I could think about was how everything he said applies to news organizations, too.

 

Oh, and he also said that the way we’re teaching is completely outdated.  I agree…I’m going to see if I can take his marketing and advertising class at the USC Marshall School of Business in the spring.

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