As he said himself, Hank Wasiak is not Don Draper, but his ten minutes were the highlight for me at the 140 Characters Conference in LA last week.
Wasiak, co-founder of The Concept Farm, said that social media, as a “killer app,” has brought about a fundamental change in the way we do business and in the metrics that define success. He said companies must have a “mindset makeover” and a “people strategy” to survive.
He was talking about marketing and advertising, but all I could think about was how everything he said applies to news organizations, too.
Oh, and he also said that the way we’re teaching is completely outdated. I agree…I’m going to see if I can take his marketing and advertising class at the USC Marshall School of Business in the spring.